As the Digital Content Specialist for Aster Brands, I managed multiple social media accounts (Facebook, LinkedIn, Instagram, Pinterest) all targeting different audiences. Below are some highlights from successful pay-per-click (PPC) campaigns.
For this post, I wrote the copy to pique the interest of the retaining wall engineer audience and encourage them to explore our website.
In less than a week, this post brought over 8,000 web visitors.
In less than a month, this campaign brought in over 40 new retaining wall engineer business leads by promoting a new ebook.
This campaign was centered around increasing awareness with our homeowner audience, as well as getting them to engage with our website. The campaign brought in many visitors, and indirectly brought in over 70 leads.
Check out the profiles below to see my organic social media campaigns and posts.
(All posts from April 2017 to November 2019 are by me)